Thursday, March 08, 2012

Philippine Box Office Round Up 3

Here's my 3rd edition of my Philippine Box Office Roundup. You can check my previous roundup here. And as always here are some notes with regards to my box office roundup:
  • The following box office stats are from the ever awesome Box Office Mojo's Philippine Box Office Index. Thus, my box office comparisons and analysis are only limited to what Box Office Mojo has in its records
  • Studios and local distributors sometimes issues press releases about the box office performance of their movies and there are instances that they do not exactly match the data Box Office Mojo have in hand. I'm not sure how wide Box Office Mojo's scope is with our local theaters but for the purposes of a consistent discussion and analysis I will only focus on the numbers posted at Box Office Mojo.
  • I added some stuff like the Mission Impossible : Ghost Protocol box office for 2012 since Box Office Mojo does not include that 2011 holdover on their Top Movies 2012 list. Meanwhile the box office numbers for the holdovers from the MMFF last year are not on BOM's list so they're not on here as well.
  • Box Office Mojo does not have the numbers for Ayala Cinemas Exclusive My Week with Marilyn so it's not on the charts below
***



UnOfficially Yours continues to widen the gap as the top box office hit in the Philippines so far this year as the movie already earned $3.3 million / 143 million PHP in its 3rd week of release. This is already in line of previous John Lloyd Cruz box office hits while this is Angel Locsin's biggest box office hit to date.

Ghost Rider: Spirit of Vengeance surpasses Sherlock Holmes: A Game of Shadows as the #4 movie this year earning $1.5 million / 64 million PHP compared to the Sherlock Holmes' $1.4 million / 61 million PH gross. Ghost Rider's box office performance was aided by a 3D premium boost. If you notice the top 3 foreign movies this year (Underworld Awakening & Journey 2: The Mysterious Island) are all available in 3D and Sherlock Holmes 2 which was not available in 3D format is the highest grossing foreign movie so far this year.

All the top foreign movies are all sequels and so far the highest non-sequel foreign flick is The Vow at #7 with $1.2 million / 54 million PHP which is a very good performance for a non-local romance movie. Last year's highest romantic film Crazy, Stupid, Love only earned $662k /~28 million PHP.

The best performing new release is the found footage horror flick The Devil Inside debuting with $185k / 7.9 million PHP while the two Oscar-nominated films that were also released last week did so-so: Extremely Loud and Incredibly Close earned $60K / 2.5 million PHP while War Horse $34K / 1.4 million PHP. War Horse by the way is an SM Cinemas exclusive. Another "Oscar" film My Week with Marilyn was also out last week in 3 screens but Box Office Mojo does not have the movie's numbers. The last new release is the Katherine Heigl romcom One for The Money which did poorly only earning $16K / 700k PHP and so far is the lowest grossing wide-release foreign flick this year.

Check out the Philippine box office charts below for the full list which I originally posted at BoxOffice.com's official forum (previously Box Office Theory):

Top Movies for 2012 To Date (as of March 4, 2012)

In Dollars
  1. (local) ├ťnOfficially Yours - $3,363,383
  2. Underworld Awakening - $2,391, 207
  3. Journey 2: The Mysterious Island - $1,556,763
  4. Ghost Rider: Spirit of Vengeance - $1,519,067
  5. Sherlock Holmes: A Game of Shadows - $1,460,261
  6. Alvin and the Chipmunks: Chipwrecked - $1,323,682
  7. The Vow - $1,298,471
  8. Mission: Impossible - Ghost Protocol* - $1,187,103*
  9. Chronicle - $832,097
  10. The Darkest Hour - $811,775
  11. This Means War - $580,869 -
  12. (local) A Mother's Story - $574,764
  13. (local) My Cactus Heart - $542,331
  14. Safe House - $322,198
  15. Jack and Jill - $285,564
  16. The Girl with the Dragon Tattoo - $221,495
  17. Contraband - $214,284
  18. The Devil Inside - $185,737
  19. We Bought a Zoo - $131,497
  20. (local) Hitman - $116,429
  21. Star Wars: Episode I - The Phantom Menace (in 3D) - $107,913
  22. Hugo - $103,206
  23. The Grey - $94,296
  24. The Descendants - $70,046
  25. The Woman in Black - $61,869
  26. Extremely Loud & Incredibly Close - $60,303
  27. Haywire - $55,483
  28. J.Edgar - $49,059
  29. Beauty and the Beast 3D - $39,070
  30. Man on a Ledge - $37,513
  31. War Horse - $34,213
  32. Breaking Wind - $31,914
  33. Coriolanus - $27,332
  34. 11-11-11 - $26,362
  35. One For the Money - $16,686
*Overall gross: $3,969,223. It went back to theaters on Jan. 8 and the only foreign movie holdover from 2011

In Pesos
  1. (local) UnOfficially Yours - 143,436,513 PHP
  2. Underworld Awakening - 102,119,364 PHP
  3. Journey 2: The Mysterious Island - 66,390,493 PHP
  4. Ghost Rider: Spirit of Vengeance - 64,782,891 PHP
  5. Sherlock Holmes: A Game of Shadows - 61,951,573 PHP
  6. Alvin and the Chipmunks: Chipwrecked - 56,157,209 PHP
  7. The Vow - 55,375,244 PHP
  8. Mission: Impossible - Ghost Protocol* - 50,696,658 PHP*
  9. Chronicle -35,486,025 PHP
  10. The Darkest Hour - 34,619,363 PHP
  11. (local) A Mother's Story - 24,815,781 PHP**
  12. This Means War - 24,772,030 PHP**
  13. (local) My Cactus Heart - 23,008,393 PHP
  14. Safe House - 13,740,617 PHP
  15. Jack and Jill - 12,178,305 PHP
  16. The Girl with the Dragon Tattoo - 9,432,564 PHP
  17. Contraband - 9,151,255 PHP
  18. The Devil Inside -7,921,033 PH
  19. We Bought a Zoo - 5,568,319 PHP
  20. (local) Hitman - 4,965,289 PHP
  21. Star Wars Episode 1 3D - 4,595,572 PHP
  22. Hugo - 4,407,536 PHP
  23. The Grey - 4,000,508 PHP
  24. The Descendants - 2,987,217 PHP
  25. The Woman in Black - 2,624,792 PHP
  26. Extremely Loud & Incredibly Close - 2,571,712 PHP
  27. Haywire - 2,365,429 PHP
  28. J.Edgar -2,092,195 PHP
  29. Beauty and the Beast (3D) - 1,666,199 PHP
  30. Man on a Ledge - 1,588,510 PHP
  31. War Horse - 1,459,065 PHP
  32. Breaking Wind -1,359,086 PHP
  33. Coriolanus - 1,180,075 PHP
  34. 11-11-11 1,125,821 PHP
  35. One For the Money - 711,599 PHP
* for 2012 only. Total box office: 168,442,905 PHP
** when A Mother's Story was out the Peso-Dollar exchange rate was 43.1756 PHP while it is currently just 42.6465 PHP putting it slightly ahead of This Means War (which earned more in the absolute dollars tally).

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