Today’s TV schedule there is no more definite time schedule especially the primetime slot. The networks schedule their programs as one package deal for ABS CBN Primetime Bida and Telebabad for GMA 7. And when you see plugs the ads will say “Gulong ng Palad pagkatapos ng PBB Teen Edition” and “Majika pagkatapos ng Extra Challenge (EC)” and what is the schedule of PBB and EC? “Pagkatapos ng (*insert news program here*)”. The reason for this absurd scheduling? The networks hope that a viewer will stay in tuned not just for one but a series of show Walang Lipatan. But this type of scheduling there lays the problem; the essence of time is diminished among the viewers. Hey how can we know the real time if the schedule is that, tantyahan?
You are nothing but a second rate trying hard copycat!
The two networks rip each other off, that’s a fact, but they deny it adamantly. They are both guilty of copying each other’s ideas. ABS CBN produced their own “Starstruck” in the form of “Star Circle Quest”, GMA tried to produce a children’s gag show ala Goin Bulilit in the form of Bubble Gang Jr. But whenever a network launches a show with similar concept of the other network, the latter will result to parinigan (more of about this later) and will boast as being the original. But they forgot one thing being the first or original does not mean being the best. But blatant copying of another show’s concept but poorly executed there’s the viewers off. Sometimes they just produce “a similar show” for the sake of giving a “pantapat” to the other, and not to entertain the audience.
The network war even reached the highest mountain in the world. The Everest Expedition has also become an issue among the networks; “Sino ang nauna sa pag cover at nang
“Si (*insert name here*) kapuso/kapamilya na!” this is usually the headline of showbiz talk shows (and showbiz segments of news programs as well) when a ward from the rival network transfers to their own respective station. This transferee will now be given plenty of exposure of his/her new network sometimes even more compared to the networks homegrown talents. An artist seems to be more viable if s/he “migrates” to the other network. When someone transfers, the showbiz writers always make it to the point to make a big deal out of it. The network grooms the transferee with a reason to slap the rival’s face, which may say “Hey, in your care this talent’s career is dead but when s/he transferred to us it bloomed, we are better in handling talents than you!” The setback, the network sometimes give an unworthy attention to the transferee whose only “appeal” is that s/he came from the other network and neglects their own talents. And what happened to these neglected talents? When they are fed up they will seek opportunities with the rival network and the cycle begins…
The “parinigan” between ABS CBN and GMA has become so normal with their plugs. The network’s rivalry has become similar to a fraternity feud. A viewer sometimes wonders if ever the people of these networks see each other will they engage in a catfight? The tabloid makes the competition even more. Writers who are taking the side of one network write more (destructive) articles criticizing the other network’s shows and stars. Showbiz talk shows are also guilty with that they sometimes devote a segment bashing the other network. The (unfunny) sitcoms also commit that especially when a “transferee” is a guest, the series regulars will often threw lines that tackles why s/he left the other station. The plugs especially ratings related are so filled with pun intended statements. The mudslinging between the TV stations has become a tool to gain sympathy among the viewers to take their side and loathe the rival.
These “parinigan” has gravely affected the audience. Internet forums such as PinoyExchange house the “kapamilya vs. kapuso” bickering. Reading how the forum members defend their favorite channel and scrutinize the rival you will see how influential the network has been. The viewers has been so attached with the stations that they seem to get hurt too when bad statements are being thrown to their beloved network. Its quite queer to see that networks created a cult following and it manifested how influential the medium (television) has been.
It is said that a competition brings out the best among the one involve it. They try to top what their opponent had done by giving the best efforts. In the case of the Kapuso vs. Kapamilya, their rivalry instead of improving the quality of programming has resulted to making their competition a form of entertainment. Yes, the network war spices up the otherwise bland local TV scene but is that what the stations could only offer? The television is a powerful medium and must be used in the proper way and not just a vehicle to boost egos.