Thursday, August 30, 2012

Philippine Box Office Roundup 24

This week's recap is two-weeks worth of data from Box Office Mojo. To check out the previous recap click here and as always a couple of reminders and disclaimers:
  • The following box office stats are from the ever awesome Box Office Mojo's Philippine Box Office Index. Thus, my box office comparisons and analysis are only limited to what Box Office Mojo has in its records
  • Studios and local distributors sometimes issues press releases about the box office performance of their movies and there are instances that they do not exactly match the data Box Office Mojo have in hand. I'm not sure how wide Box Office Mojo's scope is with our local theaters but for the purposes of a consistent discussion and analysis I will only focus on the numbers posted at Box Office Mojo.
  • I added some stuff like the Mission Impossible : Ghost Protocol box office for 2012 since Box Office Mojo does not include that 2011 holdover on their Top Movies 2012 list. Meanwhile the box office numbers for the holdovers from the MMFF last year are not on BOM's list so they're not on here as well.
  • Box Office Mojo does not have the numbers for Ayala Cinemas Exclusive My Week with Marilyn and local movie likes Gun Guni so it's not on the charts below.


After a promising start, The Bourne Legacy stumbled quite in the next 2 weeks dropping 63% and 71% respectively which could be due to mixed WOM or simply because the movie is frontloaded because Pinoys rushed in to see Manila in a Hollywood movie. Nevertheless, the movie's gross is still huge earning P195 million in 3 weeks, good for 4th place in the yearend behind the superhero flicks.

Several new releases came in after The Bourne Legacy's premiere week and the best performer of the bunch is The Expendables 2 with P74 million in two weeks. It already surpassed The Expendables 1's gross of P73 million back in 2010..

Other new releases that did well are Star Cinema's The Reunion (P55 million) and Total Recall (P28 million in its first week). So so performers are Diary of the Wimpy Kid 3: Dog Days (P9 million pesos) and romcom Just One Summer (6 million). Smaller releases did small numbers: Cinemalaya Directors Showcase entry Mga Mumunting Lihim earned P774K the Ayala cinemas exclusive People Like Us (P717K) and the excellent but sadly tough sell Hope Springs (P665K)

Here is the latest Philippine Box Office tally as originally posted at BoxOffice forums:

[Local Currency] Top Movies for 2012 To Date (as of Aug.26, 2012)

  1. The Avengers - 608,818,151 PHP
  2. The Amazing Spider-Man - 347,824,911 PHP
  3. The Dark Knight Rises - 223,010,768 PHP
  4. The Bourne Legacy - 195,470,692 PHP
  5. (local) UnOfficially Yours - 157,254,200 PHP
  6. Wrath of The Titans - 145,947,263 PHP
  7. The Hunger Games - 139,996,453 PHP
  8. (local) Kimmy Dora and the Temple of Kiyeme - 133,963,009 PHP
  9. MIB 3 - 131,174,819 PHP
  10. Battleship -122,592,175 PHP
  11. Snow White & The Huntsman - 120,917,585 PHP
  12. (Local) The Healing - 104,602,460 PHP
  13. Underworld Awakening - 102,119,364 PHP
  14. Ice Age: Continental Drift - 92,215,792 PHP
  15. John Carter -87,165,284 PHP
  16. The Expendables 2 - 74,728,946 PHP
  17. Ghost Rider: Spirit of Vengeance - 72,209,152 PHP
  18. Dark Shadows - 68,972,654 PHP
  19. Journey 2: The Mysterious Island - 67,511,470 PHP
  20. Brave -65,214,314 PHP
  21. (local) Moron 5 and the Crying Lady - 64,642,363 PHP
  22. Sherlock Holmes: A Game of Shadows - 61,951,573 PHP
  23. The Vow - 59,626,147 PHP
  24. Madagascar 3: Europe's Most Wanted - 56,676,178 PHP
  25. Alvin and the Chipmunks: Chipwrecked - 56,157,209 PHP
  26. (local) The Reunion - 55,565,031 PHP
  27. (local) Born To Love You - 52,022,256 PHP
  28. (local) Corazon: Ang Unang Aswang - 51,389,780 PHP
  29. Mission: Impossible - Ghost Protocol* - 50,696,658 PHP*
  30. Abraham Lincoln: Vampire Hunter - 50,576,348 PHP
  31. (local) Every Breath U Take - 50,191,540 PHP
  32. Step Up Revolution - 45,976,505 PHP
  33. Prometheus - 44,648,261 PHP
  34. Chronicle -35,486,025 PHP
  35. The Darkest Hour - 34,477,168 PHP
  36. This Means War - 32,491,717 PHP
  37. (local) The Mommy Returns - 30,613,315 PHP
  38. Total Recall (2012) - 28,809,494 PHP
  39. Mirror, Mirror -28,718,269 PHP
  40. (local) Boy Pick-Up: The Movie - 25,376,588 PHP
  41. (local) A Mother's Story - 24,815,781 PHP
  42. The Dictator - 24,387,937 PHP
  43. Titanic 3D - 23,119,015 PHP
  44. (local) My Cactus Heart - 23,008,393 PHP
  45. The Lucky One - 22,972,803 PHP
  46. The Lorax-21,324,022 PHP
  47. The Devil Inside -17,961,575 PHP
  48. Magic Mike - 17,960,779 PHP
  49. American Reunion - 17,457,036 PHP
  50. Rock of Ages - 16,617,234 PHP
  51. Safe House - 14,284,788 PHP
  52. Jack and Jill - 13,462,940 PHP
  53. (local) My Kontrabida Girl - 13,092,496 PHP
  54. 21 Jump Street - 11,322,999 PHP
  55. The Girl with the Dragon Tattoo - 9,475,901 PHP
  56. Diary of a Wimpy Kid 3: Dog Days - 9,250,593 PHP
  57. Contraband - 9,151,255 PHP
  58. Safe (2012) - 9,048,485 PHP
  59. (co-prod with Indonesia) The Witness - 8,617,970 PHP
  60. The Cabin in the Woods - 7,755,247 PHP
  61. (local) Just One Summer - 6,155,778 PHP
  62. (local) Hitman - 5,757,748 PHP
  63. Lockout - 7,400,961 PHP
  64. We Bought a Zoo - 5,568,319 PHP
  65. Star Wars Episode 1 3D - 4,595,572 PHP
  66. Hugo - 4,407,536 PHP
  67. Special Forces - 4,037,937 PHP
  68. The Grey - 4,000,508 PHP
  69. Extremely Loud & Incredibly Close - 3,870,089 PHP
  70. The Cold Light of Day - 3,681,644 PHP
  71. What to Expect When You're Expecting -3,626,430 PHP
  72. Act of Valor - 3,486,162 PHP
  73. Piranha 3DD - 3,424,936 PHP
  74. The Descendants - 3,217,457 PHP
  75. Moneyball - 2,628,771 PHP***
  76. The Woman in Black - 2,624,792 PHP
  77. StreetDance 2 - 2,383,066 PHP
  78. Haywire - 2,365,429 PHP
  79. J.Edgar -2,092,195 PHP
  80. The Pirates! Band of Misfits - 2,073,521 PHP
  81. War Horse - 2,032,464 PHP
  82. The Muppets - 1,916,008 PHP
  83. One For the Money - 1,783,197 PHP
  84. Beauty and the Beast (3D) - 1,666,199 PHP
  85. Man on a Ledge - 1,588,510 PHP
  86. Breaking Wind -1,359,086 PHP
  87. Dark Floors - 1,257,270 PHP
  88. Gone - 1,193,074 PHP
  89. Machine Gun Preacher - 1,166,230 PHP
  90. Coriolanus - 1,180,075 PHP
  91. 11-11-11 1,125,821 PHP
  92. (local) Mga Mumunting Lihim - 774,349 PHP
  93. People Like Us - 717,424 PHP
  94. Hope Springs - 665,466 PHP
  95. 407 Dark Flight - 634,703 PHP
  96. Anonymous -549,309 PHP
  97. Big Miracle - 252,798 PHP
* for 2012 only. Total box office: 168,442,905 PHP

In Dollars:


Top Movies for 2012 To Date (as of Aug. 26, 2012)
  1. The Avengers (2012) - $14,382,120
  2. The Amazing Spider-Man -$8,199,550
  3. The Dark Knight Rises - $5,296,564
  4. The Bourne Legacy - $4,642,480,
  5. (local) √únOfficially Yours - $3,704,457
  6. Wrath of the Titans - $3,394,375
  7. The Hunger Games -$3,295,973
  8. (local) Kimmy Dora and the Temple of Kiyeme - $3,204,780
  9. MIB 3 - $3,161,098
  10. Snow White & The Hunstman - $2,892,696
  11. Battleship - $2,851,193
  12. (local) The Healing - $2,465,876
  13. Underworld Awakening - $2,391, 207
  14. Ice Age: Continental Drift - $2,228,093
  15. John Carter - $2,052,155
  16. The Expendables 2 - $1,774,832
  17. Ghost Rider: Spirit of Vengeance - $1,691,905
  18. Dark Shadows -$1,629,342
  19. Journey 2: The Mysterious Island - $1,574,21
  20. Brave - $1,548,857
  21. (local) Moron 5 and the Crying Lady - $1,521,892
  22. Sherlock Holmes: A Game of Shadows - $1,460,261
  23. The Vow - $1,390,377
  24. Madagascar 3: Europe's Most Wanted - $1,355,857
  25. Alvin and the Chipmunks: Chipwrecked - $1,323,682
  26. (local) The Reunion (2011) - $1,319,684
  27. (local) Born To Love You - $1,237,129
  28. (local) Corazon: Ang Unang Aswang - $1,212,269
  29. Abraham Lincoln: Vampire Hunter - $1,211,903
  30. Mission: Impossible - Ghost Protocol* - $1,187,103*
  31. (local) Every Breath U Take - $1,158,457
  32. Step Up Revolution - $1,091,954
  33. Prometheus - $1,067,040
  34. Chronicle - $832,097
  35. The Darkest Hour - $812,183
  36. This Means War - $758,702
  37. (local) The Mommy Returns - $701,389
  38. Total Recall (2012) - $684,233
  39. Mirror, Mirror - $672,559
  40. (local) Boy Pick-Up: The Movie - $607,200
  41. The Dictator - $574,916
  42. (local) A Mother's Story - $574,764
  43. Titanic 3D -$544,297
  44. (local) My Cactus Heart - $542,331
  45. The Lucky One - $534,291
  46. The Lorax - $505,908
  47. Magic Mike - $428,909
  48. The Devil Inside - $423,708
  49. American Reunion - $402,921
  50. Rock of Ages - $398,119
  51. Safe House - $333,089
  52. Jack and Jill - $315,445
  53. (local) My Kontrabida Girl - $305,718
  54. 21 Jump Street -$263,212
  55. The Girl with the Dragon Tattoo - $223,225
  56. Diary of a Wimpy Kid: Dog Days - $219,704
  57. Contraband - $214,284
  58. Safe (2012) - $207,312
  59. (co-prod with Indonesia) The Witness - $201,826
  60. The Cabin in the Woods -$180,368
  61. Lockout - $174,833
  62. (local) Just One Summer - $145,115
  63. (local) Hitman - $135,636
  64. We Bought a Zoo - $131,497
  65. Star Wars: Episode I - The Phantom Menace (in 3D) - $107,913
  66. Hugo - $103,206
  67. Special Forces - $96,618
  68. The Grey - $94,296
  69. Extremely Loud & Incredibly Close - $90,369
  70. The Cold Light of Day - $85,626
  71. Act of Valor - $83,399
  72. What to Expect When You're Expecting - $83,086
  73. Piranha 3DD - $79,050
  74. The Descendants - $75,387
  75. The Woman in Black - $61,869
  76. Moneyball - $61,297
  77. Haywire - $55,483
  78. StreetDance 2 - $54,599
  79. J.Edgar - $49,059
  80. The Pirates! Band of Misfits - $48,225
  81. War Horse - $47,879
  82. The Muppets - $44,740
  83. One For the Money - $42,007
  84. Beauty and the Beast 3D - $39,070
  85. Man on a Ledge - $37,513
  86. Breaking Wind - $31,914
  87. Dark Floors - $30,024
  88. Gone - $27,537
  89. Machine Gun Preacher - $27,511
  90. Coriolanus - $27,332
  91. 11-11-11 - $26,362
  92. (local) Mga Mumunting Lihim - $18,391
  93. People Like Us - $17,039
  94. Hope Springs - $15,805
  95. 407 Dark Flight - $15,230
  96. Anonymous -$13,142
  97. Big Miracle - $6,066
*Overall gross: $3,969,223. It went back to theaters on Jan. 8 and the only foreign movie holdover from 2011

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