Wednesday, April 25, 2012

Philippine Box Office Roundup 10




Here's the 10th edition of my Philippine Box Office Roundup and you can read my previous recap here. And as always here are some notes with regards to my box office roundup:
  • The following box office stats are from the ever awesome Box Office Mojo's Philippine Box Office Index. Thus, my box office comparisons and analysis are only limited to what Box Office Mojo has in its records
  • Studios and local distributors sometimes issues press releases about the box office performance of their movies and there are instances that they do not exactly match the data Box Office Mojo have in hand. I'm not sure how wide Box Office Mojo's scope is with our local theaters but for the purposes of a consistent discussion and analysis I will only focus on the numbers posted at Box Office Mojo.
  • I added some stuff like the Mission Impossible : Ghost Protocol box office for 2012 since Box Office Mojo does not include that 2011 holdover on their Top Movies 2012 list. Meanwhile the box office numbers for the holdovers from the MMFF last year are not on BOM's list so they're not on here as well.
  • Box Office Mojo does not have the numbers for Ayala Cinemas Exclusive My Week with Marilyn so it's not on the charts below.
***

On the week before The Avengers domination there was not much box office action in Philippine cinemas as the only new wide release, romantic drama The Lucky One, debuted with a so-so 10.6 million pesos. The other new release in the chart is the Ayala cinemas exclusive Anonymous which earned 418k pesos in 3 theaters (Greenbelt 3, Glorietta 4 and Trinoma).

The Hunger Games and Wrath of the Titans are neck-in-neck for the runner up position behind top earning movie of the year UnOfficially Yours. The former earned 139.9 million pesos wile the latter has a 138.6 million pesos cume. There's a slight possibility that Wrath of the Titans could overtake The Hunger Games next week. Meanwhile, Battleship jumped to #5 on the year-to-date earning 95.9 million pesos in 2 weeks.

Also entering the top 10 is local comedy Moron Five and Crying Lady which earned 64 million pesos, good for the 9th spot. The movie's box office is on par with Viva's previous comedy Who's That Girl. On the other hand, Titanic 3D sails to the top 20 earning 23 million pesos.

The only new release this week is the much anticipated The Avengers. The movie is practically shown on 90% of screens in the country so expect a big numbers next week but the question is how big it will be? Let's see some statistics first before I share my prediction:

Thor (April 27 - May 1, 2011) - $1.3 million
Captain America (July 27 - 31, 2011) - $2.1 million
Iron Man 2 (April 28 - May 2, 2010) - $2.3 million
Iron Man (April 30 - May 4, 2008) - $1.7 million

Opening week box office of top Hollywood movies last year:


Pirates of the Carribean 4 - $1.4 million

Kung Fu Panda 2 - $1.9 million
X-Men: First Class - $1.6 million
Green Lantern - $1.6 million
Transformers 3 - $4.8 million
Harry Potter 7.2 - $3.5 million
Breaking Dawn - $3.2 million


Marketing is huge, no competition, no strong holdovers (Battleship will be on its 3rd week, Lucky One lost a lot of screens this week) plus summer time, I'm predicting a $3 million opening (130 thousand pesos).

Here are the Philippine Box Office charts (both in dollars and pesos) as I originally posted at the BoxOffice.com forums:

Top Movies for 2012 (as of April 22, 2012)
  • In Pesos
  1. (local) UnOfficially Yours - 157,254,200 PHP
  2. The Hunger Games - 139,996,453 PHP
  3. Wrath of The Titans - 138,657,174 PHP
  4. Underworld Awakening - 102,119,364 PHP
  5. Battleship - 95,925,965 PHP
  6. John Carter -87,165,284 PHP
  7. Ghost Rider: Spirit of Vengeance - 72,209,152 PHP
  8. Journey 2: The Mysterious Island - 67,511,470 PHP
  9. (local) Moron 5 and the Crying Lady - 64,642,363 PHP
  10. Sherlock Holmes: A Game of Shadows - 61,951,573 PHP
  11. The Vow - 59,626,147 PHP
  12. Alvin and the Chipmunks: Chipwrecked - 56,157,209 PHP
  13. (local) Corazon: Ang Unang Aswang - 51,389,780 PHP
  14. Mission: Impossible - Ghost Protocol* - 50,696,658 PHP*
  15. Chronicle -35,486,025 PHP
  16. The Darkest Hour - 34,477,168 PHP
  17. This Means War - 32,491,717 PHP
  18. Mirror, Mirror -28,718,269 PHP
  19. (local) A Mother's Story - 24,815,781 PHP
  20. Titanic 3D - 23,119,015 PHP
  21. (local) My Cactus Heart - 23,008,393 PHP
  22. The Lorax- 21,456,713 PHP
  23. The Devil Inside -17,961,575 PHP
  24. Safe House - 14,284,788 PHP
  25. Jack and Jill - 13,462,940 PHP
  26. (local) My Kontrabida Girl - 13,092,496 PHP
  27. The Lucky One - 10,689,174 PHP
  28. The Girl with the Dragon Tattoo - 9,475,901 PHP
  29. Contraband - 9,151,255 PHP
  30. (co-prod with Indonesia) The Witness - 8,617,970 PHP
  31. (local) Hitman - 5,757,748 PHP
  32. We Bought a Zoo - 5,568,319 PHP
  33. Star Wars Episode 1 3D - 4,595,572 PHP
  34. Hugo - 4,407,536 PHP
  35. The Grey - 4,000,508 PHP
  36. Extremely Loud & Incredibly Close - 3,870,089 PHP
  37. The Descendants - 3,217,457 PHP
  38. Moneyball - 2,628,771 PHP***
  39. The Woman in Black - 2,624,792 PHP
  40. Haywire - 2,365,429 PHP
  41. J.Edgar -2,092,195 PHP
  42. War Horse - 2,032,464 PHP
  43. The Muppets - 1,916,008 PHP
  44. One For the Money - 1,783,197 PHP
  45. Beauty and the Beast (3D) - 1,666,199 PHP
  46. Man on a Ledge - 1,588,510 PHP
  47. Breaking Wind -1,359,086 PHP
  48. Machine Gun Preacher - 1,166,230 PHP
  49. Coriolanus - 1,180,075 PHP
  50. 11-11-11 1,125,821 PHP
  51. Anonymous - 418,464 PHP
* for 2012 only. Total box office: 168,442,905 PHP
*** Moneyball is ranked higher in this chart compared to the Dollars gross chart due to changes in the US Dollar-Peso exchange rate.
  • In Dollars
  1. (local) √únOfficially Yours - $3,704,457
  2. The Hunger Games -$3,295,973
  3. Wrath of the Titans - $3,264,442
  4. Underworld Awakening - $2,391, 207
  5. Battleship - $2,258,410
  6. John Carter - $2,052,155
  7. Ghost Rider: Spirit of Vengeance - $1,691,905
  8. Journey 2: The Mysterious Island - $1,574,215
  9. (local) Moron 5 and the Crying Lady - $1,521,892
  10. Sherlock Holmes: A Game of Shadows - $1,460,261
  11. The Vow - $1,390,377
  12. Alvin and the Chipmunks: Chipwrecked - $1,323,682
  13. (local) Corazon: Ang Unang Aswang - $1,212,269
  14. Mission: Impossible - Ghost Protocol* - $1,187,103*
  15. Chronicle - $832,097
  16. The Darkest Hour - $812,183
  17. This Means War - $758,702
  18. Mirror, Mirror - $672,559
  19. (local) A Mother's Story - $574,764
  20. Titanic 3D -$544,297
  21. (local) My Cactus Heart - $542,331
  22. The Lorax - $505,161
  23. The Devil Inside - $423,708
  24. Safe House - $333,089
  25. Jack and Jill - $315,445
  26. (local) My Kontrabida Girl - $305,718
  27. The Lucky One - $251,658
  28. The Girl with the Dragon Tattoo - $223,225
  29. Contraband - $214,284
  30. (co-prod with Indonesia) The Witness - $201,826
  31. (local) Hitman - $135,636
  32. We Bought a Zoo - $131,497
  33. Star Wars: Episode I - The Phantom Menace (in 3D) - $107,913
  34. Hugo - $103,206
  35. The Grey - $94,296
  36. Extremely Loud & Incredibly Close - $90,369
  37. The Descendants - $75,387
  38. The Woman in Black - $61,869
  39. Moneyball - $61,297
  40. Haywire - $55,483
  41. J.Edgar - $49,059
  42. War Horse - $47,879
  43. The Muppets - $44,740
  44. One For the Money - $42,007
  45. Beauty and the Beast 3D - $39,070
  46. Man on a Ledge - $37,513
  47. Breaking Wind - $31,914
  48. Machine Gun Preacher - $27,511
  49. Coriolanus - $27,332
  50. 11-11-11 - $26,362
  51. Anonymous - $9,852
*Overall gross: $3,969,223. It went back to theaters on Jan. 8 and the only foreign movie holdover from 2011

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